
2026-05-11
Flexibly balancing cost and performance, enabling diverse smart interactive scenarios?
Recently, our company's integrated architecture touch LCD segment display has achieved mass shipment to multiple customers. As of March 31, 2026, cumulative shipments to 7 customers have exceeded 500,000 units.
This architecture integrates the touch circuitry directly into the upper glass of the LCD cell, replacing the conventional solution of attaching a touch film on the LCD surface.
Flexibly adapting to different trace layouts
- Ample routing space: Using single-sided ITO glass, the structure is simplified, resulting in lower material and process costs.
- For complex routing and high-density electrodes: The top glass uses a double-sided ITO process, with sensing electrodes and shielding traces arranged in separate layers, effectively eliminating signal interference, achieving faster touch response and stronger anti-interference capability, and ensuring long-term operational stability.
Key advantages over externally attached touch film
- Integrated display and touch, thinner and lighter structure
- High optical transmittance
- No bonding air gap or reliability risks associated with lamination processes
- Lower overall cost
Product inherent characteristics and application value
This architecture inherits the inherent advantages of segment displays such as low power consumption, high contrast ratio, and wide operating temperature range, while integrating the convenient experience of capacitive touch: no pressing required, smooth operation, and water/dust resistance. The integrated solution helps end products simplify structural design and shorten development cycles.
Widely used in: medical testing instruments, home appliance control panels, automotive HVAC controllers, industrial control terminals, and other scenarios. The product covers TN, HTN, VA, and STN technologies, and supports customization of appearance shape, connection method, backlight, and touch accuracy.
Mass production capability and technical support
Leveraging mature LCD segment production processes, our company ensures high yield and fast delivery, balancing standardized mass production with differentiated development needs. In the future, Eastern Display will continue to be driven by technological innovation, providing customers with more competitive integrated display and touch solutions, and assisting in the intelligent upgrade of end products.